Noun goodwill has 3 senses
  1. good will, goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
    --1 is a kind of intangible, intangible asset
  2. good will, goodwill - the friendly hope that something will succeed
    --2 is a kind of friendliness
  3. grace, good will, goodwill - a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished"
    --3 is a kind of good nature
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