- motto, slogan, catchword, shibboleth - a favorite saying of a sect or political group
--1 is a kind of saying, expression, locution
--1 has particulars:catchphrase, catch phrase; mantra; war cry, rallying cry, battle cry, cry, watchword - shibboleth - a manner of speaking that is distinctive of a particular group of people
--2 is a kind of manner of speaking, speech, delivery