- war cry, rallying cry, battle cry, cry, watchword - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"
--1 is a kind of motto, slogan, catchword, shibboleth
- password, watchword, word, parole, countersign - a secret word or phrase known only to a restricted group; "he forgot the password"
--2 is a kind of positive identification; secret, arcanum